"ART 12, called Per Me Ma, means "For My Mother" in the dialect of Lerici, the beautiful Ligurian village where I was born and where I spent my childhood with my parents. This fragrance represents the olfactory memory of my mother, her scent and the talc she used. It's a memory that I carry with me in my heart wherever I go, accompanying me in all the countries I've visited. Per Me Ma with its unforgettable fragrance has been with me in every place I've been."
"I wanted to create a perfume so intimate and dear, to share it with you, because I'm sure that all mothers in the world have a similar scent, a good, clean and full of love and sweetness perfume. I hope with all my heart that in Per Me Ma you'll find a part of your mother."
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