Avere LA Barba

Avere la Barba is an Italian beard-care brand whose motto says it all: love your beard as you love yourself. According to the brand, it was started by a group of friends as a family business; today it belongs to LUMI srls of Cremona, the same company behind LUMI perfumes.

The common thread of the range is an ingredient we know well in Treviso: Treviso red radicchio, chosen as the symbol of the area. Its antioxidant properties are the basis of the beard and hair products. In the NOTE beard oil, for example, radicchio extract helps nourish the hair and reduce breakage. The brand states that every bottle comes from hand-processed ingredients in its own formulations.

The range covers the whole routine. There is SOGNO, a gentle but thorough beard shampoo; NOTE beard oil, also suitable after shaving; IMPRONTA body and hair oil; METAMORFOSI eye contour cream; and accessories such as the ANIMA brush. Then there is the fragrance, Profumo di Te, an eau de parfum meant for everyday elegance, also sold in a kit with the oil and shampoo.

At Spezieri, an official retailer, you will find the Avere la Barba range with shipping from Italy. The kit makes a good gift for anyone who takes care of their beard, and at our Treviso shop you can see the products and smell the fragrance before deciding.

Avere LA Barba favourites

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Avere LA Barba: frequently asked questions

What is Avere la Barba?

An Italian beard-care brand, started by a group of friends as a family business. Today it belongs to LUMI srls of Cremona.

Why does Avere la Barba use Treviso radicchio?

Treviso red radicchio is the brand's chosen symbol: its antioxidant properties are the basis of the beard and hair products, such as NOTE beard oil.

Does Avere la Barba make a fragrance?

Yes, Profumo di Te, an eau de parfum. It is sold on its own or in a kit with beard oil and shampoo.

Where can I buy Avere la Barba products?

Spezieri is an official retailer, shipping from Italy, with a shop at Calmaggiore 54 in Treviso.