What niche perfumery is
We speak of niche, or artistic, perfumery when a fragrance comes from an author's vision rather than a marketing plan. The houses are often small, work in limited numbers and choose raw materials and concentrations freely, without having to please everyone. The result is recognisable, sometimes surprising fragrances that tell the story of a place, a memory or an idea.
It isn't a matter of price, nor of rarity for its own sake. The difference lies in creative freedom and care: accords built around one raw material, such as an incense, a leather or a flower, and selective distribution through perfumeries that know the products and can advise on them. Spezieri is one of them: we choose each house one by one, and many of them are Italian.
