SUPERZ.

His interest in fragrance began in 2014, when he discovered Turkish perfume oils. In 2017 he spent two years in Turkey, studying that world up close and building contacts with producers in Paris, London, Dubai and Egypt. He then set up his own production line and founded the brand. The first products were the SUPERZ. Budapest perfume oils, released after several months of testing.

The starting point is pure perfume oil with no added alcohol, which the brand says is made from organic, certified ingredients. Raw materials come from more than 35 countries, among them ylang ylang from Madagascar, cinnamon from Sri Lanka, agarwood from Thailand and Turkish rose oil from Isparta. Some compositions use more than 69 ingredients and, according to the brand, over twenty perfumers and chemical engineers work on the formulas. Alongside the oils there is a 50 ml extrait de parfum line that Superz. describes as one of the most concentrated on the market; some collections carry the NATURIX® seal.

The names point to places and characters: Lake Balaton, Soho, Abu Dhabi, Morocco, Khamzat, Caesar Ultra, Flamingo Fizz, Coco Loco. The style aims for strong projection and long wear, and in Hungary Superz. is now one of the best-loved perfume brands. Szerencsés has also announced a film about the world of scent, shot in the countries the ingredients come from.

Spezieri is an official retailer of Superz. and carries much of the range along with 2 ml samples: with fragrances this concentrated, it pays to wear them for a few days before deciding. You can also smell them in our Treviso shop at Calmaggiore 54.